Digital Marketing Strategy Web Design & Development Brand Identity & Consulting Social Media Management Video Production
The Boy Scouts of America needed to build on its brand and engage a demographic that was beginning to slip through its grasp.
The organization wasn’t effectively reaching its user base: the digital native. The BSA enlisted WELD in this challenge as they built their newest national high adventure base and home of the national jamboree.
The Summit Blog
The Summit needed an online hub for video, photo, and written content about the project, and a focal point for our social media communities.
WELD built cutting-edge desktop and mobile platforms to build brand advocates through content.
90 blog posts in the first 90 days
Mobilizing A Community
Twenty thousand Facebook fans for a place that doesn’t yet exist prove that social media are an integral piece of any digital campaign. For the Summit, social networks have provided a direct link to the voice of the Scouting movement.
The Summit Bechtel Reserve Facebook Page had more than 14 million post views in 2011.
facebook fans 20000
1616333 annual FB impressions
Nothing reaches out like video. We created several comprehensive overviews of the project for different audiences, spotlighting the sheer scope of the Summit.
82 total videos
1.475% growth in twitter followers
A World of Stories
As the BSA builds the Summit from the ground up, we have been there capturing the stories that deserve to be told. We make and manage content for every face of the project.
Go Big, Go Graphic
Moving beyond digital, WELD formed an elite, hand-picked unit of actual Scouts to help deliver the Summit message. We recruited these youth citizen-journalists with an animated graphic novel, then equipped them with new story-capturing gear.
UI Design for Summit.Scouting.Org
WELD provided the look and feel for the adult-facing online presence of the Summit, while handing off the graphics to the BSA’s development team for this part of our strategic partnership.