Concept
Yakima is starting with social from scratch. A solid brand, known and loved by an enthusiastic outdoor community, wanted to integrate social brand platforms to better serve the needs of their customers.
Daily giveaways rely on community, user generated content and a killer incentive. Make it simple, and people will dig in. We used a custom app that would allow for promotion and play on Facebook, Twitter, and Instagram simultaneously.
Participation
User generated content is the brass ring of the social media contest world.
Tying the contest tightly to the brand has yielded UGC results that will pay dividends for years (over 900 images and counting) as the Take More Friends brand moves ahead.
900 -UGC Pics Submitted132% Fan Grow
Content
Beyond the creative needed for the contest platform and to boost the signal across Facebook, Twitter, Instagram and Pinterest, Yakima fans provided the vast majority of Take More Friends-relevant content.At this point, there are nearly 900 UGC pics, the vast majority of which do not suck.