Video Production
Yakima makes the best car racks in the world. When a major retailer wanted to honor them for it, Yakima needed a knock-your-socks-off video embodying their new lifestyle brand approach, and they needed it fast.
WELD stepped up and delivered.
“Well shit (for the record, I needed to swear here for emphasis) ... that pretty much brings a tear to my eye. Mad props to the WELD team for:
A. Knocking out a solid video on a ridiculous timeline
B. Capturing the essence of the brand in a succinct manner
C. Acting like you were enjoying it all the way"
— Joel Grabenstein, Yakima Marketing & Promotions Manager
Location, Location, Location
Yakima’s customers yearn to explore myriad wild places, and this video needed to show that. We went to 10 locations in 4 states (including the summit of Grand Teton) to get every shot we needed for the video edit.
Coordination And, Yes, Communication
To get done what Yakima needed to do, you have to play well with others. WELD led three different production teams and a separate post-production team through the entire project from start to finish.